Skip to content


By: LatinaChika

Welcome to our very first FENTY BEAUTY JOURNEY review!


First, I would like to share a quote from the founder of FENTY BEAUTY, Rihanna aka LA REINA RIRI, regarding her makeup line and Latinas. She commented to Latina Magazine:

“With every product I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a pale-skinned girl and everything in between.”

She also told the magazine that “her own team includes a posse of fellow Latinas who guide her work and decisions. She follows with, “One of my product managers Jen is Latin, and she’s very proud of what we created. We also have two amazing Global Makeup Artists, Priscilla Ono and Hector Espinal.” If you want to read the full interview, go to:

I truly appreciate Rihanna’s commitment to women of color and Latinas specifically but, more importantly, the fact that she recognized we all have different skin tones. The fact that she has over 40 shades compared to other companies who squeeze darker skin tones in 3 to 4 shades… it is still is not enough… is MUCH APPRECIATED!!! Truly, I was really excited to try this cosmetic line out!


My review of FENTY BEAUTY begins two weeks ago when I finally had some extra money to buy something for myself. I had been wanting to buy the FENTY lipstick for a while now but, like many of us make up fanatics, I have two bags of lipsticks and need to finish those! So, I decided to try their foundation since it has been one of the most highly recommended product from FENTY BEAUTY. I actually do not have  a Sephora nearby so I tried Fenty’s new website feature which is a test to find your shade. I think it has a good way of finding your shade, I especially appreciated the detailed questions about the color of our veins, etc. I am still trying to figure out how it helped them but, in any case, it suggested my number was 320. I showed the photo of the color to my partner who was sweet enough to look at my retail therapy. We decided that the 330 shade actually seemed good for me and that maybe I was in between the two shades, what a thought! So, I decided to buy both.

When they arrived, I quickly realized the 320 shade was too light for me. I started to get horrible flashbacks of white foundations on my skin and I knew better. So I tried on the 330 shade the next day when I went to work.  Honestly, it applied so nicely with the ECO TOOLS dark green blender and covered so much, I think I was a bit in shock. The second time I applied it, I tried it with a silicone applicator (off-brand) first and it applied like paint. I was a little thrown aback because I am not the person who uses the foundation brush and paint on the foundation. I normally apply small amounts, little by little, and do not apply enough to see such an effect. It was so strong and was not blending which I already knew meant I would use my blender in the end to get the natural look I was looking for.

After that style of application was done, I noticed my forehead was quite irritated for the days that came after. I will be keeping an eye on it and trying the blender method for this upcoming week to see if the same results continue.

To be clear, I normally use the silicone applicator for my concealer to make sure it stays put. Then, I go in with my pink L’Oreal blender that has the pointy end to blend it in. I decided to use the silicone applicator for the foundation to try it out, but I think it just clogged my pores. It also left me working harder at blending it out than before. 

A few days ago, I received my 330 concealer! I had been using the LA Girl concealer, primarily the yellow corrector as concealer. I am still getting a hang of skin correcting methods but I will be working on it in the weeks to come, so, come on the journey if you like! After a year or so of that, I finally walked into ULTA again and purchased an Urban Decay Naked concealer in Med-light shade. It does fine but my bags seem more obvious in shape, but not in color, if that makes sense. So, in that sense, it did its job in concealing but I am not doing a good job in my art work on my face because the bag lines are there. I am just learner of course. So I will be working with the 330 Fenty concealer that goes hand in hand with my 330 liquid foundation for the next few weeks.

Lastly, I also received a small trial size of the the FENTY BEAUTY setting powder in the HONEY shade. I read on their site that Rihanna uses that color and her and I sometimes, depending on her day, share a similar skin tone.

I have only tried both of the two new products once with the foundation and I feel like I was just getting a hang of what I was trying to accomplish on my face. Honestly, in the era of contouring, baking, and highlight, I felt I needed to understand the goal before I continued pounding my face with a dry blender (yes, dry), writing a number 3 on my face with contouring make up like Kim K., and just take a pause and inform myself on the goal of what having a “snatched face” meant before I made a complete fool of myself like in my teen years!


So this upcoming week I will be trying all three products with a better understanding of what I am trying to do. I will share some videos or sites that helped when I get the chance but, just know, it took a lot of YouTube videos to understand.

As a side note, for a good laugh, but also for small realizations of our silly mistakes, I recommend looking at the worst make up artist in my city challenge videos online. Then, watch the best make up artist in my city reviews and keep learning! It took me many of these videos to get an idea of what the goal was but also the different preferences professional make up artist have to apply make up. Overall, current make up artists have similar methods and tips. I do see a generational difference in tools and methods, but I promise you, they are minimal. We are still working with methods that have been known prior to the current contouring hype.


Well because this make up method is not new. Nope. Not new at all.

Actually, drag queens have been perfecting this make up style for decades, so sit down and take a seat honey! We are NOT on the driving seat, we are learners and we need to respect the art and the artists. For those who want to give Kim Kardashian credit for this, don’t, even she would come out on her Twitter and clear out the make up history!

I hope this helps and see you back here in a week!

I will be doing my research with many trial and errors for the benefit of me and you! … or so I hope! I just think that right now, I am still trying to find the best way to use the products on my skin and hopefully it helps others as well.

Journey and review of all FENTY BEAUTY products:



LatinaChikaSpeaks Magazine View All

Entertainment with a Social Justice Twist!

9 thoughts on “FENTY BEAUTY JOURNEY WEEK 1 Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: